Reach - Conduct AI User Research

Why Reach is built for universities

Reach and Academic Research

The Reach Team

Reach for Penn

Penn professors conduct countless user research interviews, but the process is slow, expensive, and difficult to scale. Scheduling participants, conducting sessions, and manually transcribing data takes weeks, often at $20–$50 per interview. Reach changes this. Our AI-driven voice interviews automate the entire process—conducting, transcribing, and analyzing responses instantly. Professors can now focus on insights, not logistics. Whether for Wharton, the Medical School, or social sciences, Reach makes high-quality research faster, more accessible, and significantly more cost-effective.

How Reach Works

Upload Your Research Goals

Professors provide questions and relevant data, allowing our AI to structure interviews accordingly. Whether studying consumer behavior or medical decision-making, Reach tailors its approach to fit academic research needs. There’s no need for manual script creation - our system intelligently adapts based on the research topic, ensuring dynamic and insightful responses from participants.

AI Conducts Voice Interviews

Reach automates interviews at scale, eliminating scheduling headaches. AI-driven voice calls adapt dynamically, asking smart follow-ups and filtering irrelevant responses. Unlike rigid surveys, Reach ensures rich, contextual data. Whether conducting 100+ interviews simultaneously or targeting niche participants, our platform delivers deep qualitative insights faster than traditional methods.

AI Conducts Voice Interviews

Instant Transcription & Analysis

Every interview is automatically transcribed and structured into searchable, organized data. Professors receive detailed transcripts, key themes, and sentiment analysis without lifting a finger. No more hours spent manually transcribing - Reach delivers instant, high-quality qualitative data, helping researchers focus on what matters most: drawing meaningful conclusions.

Seamless Collaboration & Data Sharing

Research teams can easily share and review insights with encrypted access. Whether working within Penn or collaborating across institutions, Reach ensures secure, organized data storage. Professors can export structured reports, visualize response trends, and compare findings over time—streamlining the research process while reducing administrative burden.

Instant Transcription & Analysis

Seamless Collaboration & Data Sharing

The market for user research.

The Benefits of AI Powered Research

Traditional research methods fail to scale, leading to delays, high costs, and inconsistent insights. AI-powered research eliminates human bias, improves participant engagement, and ensures that every response is analyzed objectively. Professors no longer need to worry about manual transcription or scheduling conflicts—Reach automates the hardest parts of research, making data collection more efficient, reliable, and cost-effective.

Why Reach Helps Professors Generate Better Insights

Research isn’t just about collecting data—it’s about understanding it. Many traditional methods, such as surveys and static interviews, fail to capture the full depth of participant responses. Reach changes this by asking intelligent follow-ups, filtering out irrelevant responses, and structuring insights in real-time.

Penn professors conducting qualitative research often struggle with participant dropout, scheduling conflicts, and transcription bottlenecks. Reach removes these barriers, allowing researchers to scale interviews without sacrificing quality. Our AI listens, adapts, and highlights patterns, ensuring that every interview produces high-value insights.

By cutting costs by 90% and reducing turnaround time from weeks to hours, Reach ensures that Penn researchers stay ahead in their fields. Whether you’re in Wharton, Penn Medicine, or any other department, our platform makes academic research smarter, faster, and more insightful than ever before.

Ask Reach if it's for you.

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